The Optimate Ecosystem — Three Paths, One Purpose
Every business is different, but inefficiency looks the same everywhere — missed opportunities, manual work, and systems that don’t speak to each other.
That’s why we built an ecosystem — three distinct solutions that solve specific problems at every stage of growth.
HQ — The Source of Truth
Get clarity on your revenue, effortlessly.
Most businesses don’t really know where their money goes — not because they don’t have data, but because it’s scattered and inconsistent.
They rely on guesses, not visibility.
What HQ does:
HQ is a plug-and-play SaaS that centralises your financial and operational data.
It gives you full visibility into what’s coming in, what’s going out, and what’s working — all in one dashboard.
HQ will help you identify:
• Revenue leaks and hidden costs
• Fragmented payment systems
• Underperforming sales reps
Improve your decision making and feel the peace of mind of clear, automated data.
APEX — One CRM for the Whole Journey
Similar to HQ, Apex was born out of our own necessity
Traditional CRMs were made for tracking. Apex was made for scaling.
It’s a complete operating system for growing businesses — automating your outreach, organizing your pipelines, and giving you full control over your customer journey.
With Apex, you can automate the majority of your day to day activities, track your team's performance and optimise based on real metrics, that way your business growth can be led by data driven decisions.
Apex will give you the tools to manage leads, nurture relationships, and scale revenue — all from one powerful dashboard.
Forget about:
• Manual data entry and follow-ups
• Overpriced, overcomplicated CRMs
• Missed deals from lack of automation
• No clear visibility on where growth comes from
Apex helps you do more with less — more sales, more automation, less noise.
ZEN OPS — The soul behind the systems
Because systems are only as smart as the people behind them.
Zen Ops brings the human layer to every system we design, helping businesses see what tools can’t.
Our team dives deep into your operations to uncover what’s slowing you down — from bottlenecks buried in workflows to redundant tools quietly draining your budget. With years of experience in Zapier, Make, and n8n, we don’t just automate tasks — we engineer alignment.
We eliminate manual work that doesn’t move the needle, streamline communication between departments, and design workflows that reflect how your business actually runs.
Zen Ops solves the problems that software alone can’t:
• Systems that don’t talk to each other
• Teams spending more time managing tools than doing their work
• Data silos that hide performance insights
• Repetitive manual tasks eating hours of productive time
• Processes that grew messy as the business scales
The result is a business that finally feels in flow — where data moves freely, systems support people, and your team can focus on what matters most.